The concept behind Love Of Basketball is simple…
It’s fresh gear made FOR HOOPERS, BY HOOPERS!

When we started LOB last year, we were determined to create a line of unique and fashionable gear to express what we’ve felt all along; that basketball is more than a game, it’s a lifestyle. We have been overwhelmed by the amount of support we have received from people that feel exactly how we do about basketball. If you’re the type of person that has the drive and determination to go and work on your game with one goal in mind… getting better, we know exactly how you feel and LOB is made for you. So whether you’re on the court, in class or at the club, LOB has the latest styles to show off your LOVE OF BASKETBALL.